The Corporate Culture Survival Guide by Edgar H. Schein

Author:Edgar H. Schein
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-05-10T16:00:00+00:00

How Founders and Leaders Embed Cultural Elements

How founders and leaders impose their assumptions and values can be summarized by looking at the various mechanisms described in Exhibit 7.1. By far, the most important of these mechanisms is the leader’s own behavior. When it comes to culture creation and embedding, “walking the talk” has special significance in that new members pay far more attention to the walk than the talk. Especially important is what the leader attends to, measures, gets upset about, rewards, and punishes. The supporting mechanisms of structures and processes become more important in the organization’s mid-life, as new generations of leaders are heavily influenced by these structures and processes. In extreme cases, these elements even determine what kind of person is accepted as the leader. But in a young and growing organization, the personal behavior of the leader is by far the most important determinant of how the culture is shaped.

Exhibit 7.1. How Founders and Leaders Impose Their Values and Assumptions

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